What a 360° image viewer actually does
A 360° spin viewer is not a 3D model. It shows a sequence of ordinary photographs as a visitor drags or swipes. The impression of rotation comes from the continuity between neighboring angles. A typical orbit sequence contains 18 to 36 views; extra frames improve smoothness but increase file size.
Set up the subject
Place the product on a turntable or use a steady circular camera path. Keep the product centered at a consistent scale. Use a tripod when possible. An uncluttered background reduces distracting changes across frames, while soft, diffuse lighting helps avoid highlights jumping around as a reflective object rotates.
Complete one full revolution
Record a smooth, complete turn in one take. Move steadily so sampled frames correspond to similar changes in angle. Trim any stationary time before or after the rotation with a video editor before importing the clip. If a hand enters the scene to turn the object, the hand will also appear in the exported spin.
Choose frames and quality
For a small embedded product card, 24 angles at 640 to 960 pixels wide often provide a sensible starting point. If users will inspect surface details at a larger size, choose a wider export. Test on mobile because a ZIP with many large JPEGs can take time to load. More frames make motion smoother; they do not create views missing from the original recording.
What to export
FrameKit creates a portable ZIP with a small HTML viewer and its corresponding JPEG images. You can extract it locally and open the viewer, or host the files and place the viewer in an iframe on your own website, subject to your platform's embedding rules.